About

Originally a neuroscience major from UPenn, Luam is a force in choreography, direction, and creative direction. Her clients span artists such as Travis Scott, Alicia Keys, Beyonce, Nike, Rihanna, Kelly Rowland, Robin Thicke, Britney Spears, Kanye, Janelle Monae, Moncler & more.  She also obtained cult popularity among the global dance community with her teachings & passion for spreading inspiration as the first ever choreographer on YouTube. with a following in the millions.

A storyteller at heart, she had her directorial debut in 2020 with Kelly Rowland’s hit music video “Hitman” and continues to direct for TV and live stage as well as serve as Senior Producer for Dancing with the Stars. Luam also works with award winning design & production house, Traskhouse, as an in-house Creative Director for clients and tours such as Rosalia & Blink 182.

Also, as VP of the Choreographer's Guild, creator of professional development program Rock The Industry, a member of the Creative Council for 'Pencils of Promise', and a TEDx speaker, she seeks new ways to be a voice for change. 

“Through her work, teachings and mentoring in the entertainment industry and beyond, Luam works to promote spiritual resilience & resistance and advocates for those overcoming all obstacles to do so.”


Luam began dancing with African Rhythms Dance Company at University of Pennsylvania and Ballet Shango in Philadelphia before moving to NY (graduating with degree in Biological Basis of Behavior, double minors in Psychology & African American Studies). While working at AOLTimeWarner’s TIme Inc. in the Advanced Technology Group, she continued training at Broadway Dance Center and Djoniba Dance Center studying Jazz, Hip Hop, Ballet, West African, Cuban, Modern & Haitian. Meanwhile she continued at Time Inc, working on creative technology projects with Fortune, People, Entertainment Weekly, as well as their Intranet & Advanced Communications Goup.

Her passion for dance always incorporated teaching and choreography & she began teaching at Djoniba Dance Center & NY Sports Club in 2000 & later Broadway Dance Center. In 2002, she left her career in technology and plans for medicine behind to pursue dance full time. Now free to aggressively pursue her dreams in dance/choreography, she continued teaching and training, while her work became more and more visible not only in the artist community, but all over the world.

Luam now encourages others to pursue their dreams with determination, humility, and hope in the face of difficult life decisions and choices. 

History

Make it stand out

  • "Dance for the stages you want to be on, not the room you're in."

  • "Our magic is making the impossible, look effortless."

  • "The best dancers have set themselves free from perfection"

  • "I can see everything you're going through, in your body, in the dance. Use it."