LUAM

CREATIVE DIRECTOR. CHOREOGRAPHER. CHANGEMAKER.

““Dancers, choreographed by Luam Keflezgy, then set the stage for the 16-piece limited-edition collection to shine. Six Black designers—A. Potts, BruceGlen, Kaphill, N’Gai, and Richfresh—reimagined Gap classics, like its storied white shirt and logo hoodie. Each infused their own perspective. “I love that these designers, who each have very unique aesthetics, created their spin on these two items,” Harlem’s Fashion Row founder Brandice Daniel shares with Vogue. “Gap is a brand that so many of us grew up with so it really feels like it’s everyone’s collaboration.””

— Vogue

WHAT’S NEW

Luam choreographs GAP’s fashion show presentation at their San Francisco’s headquarters, presenting their collaboration with select designers fom Harlem’s Fashion Row. Collaborating with Creative Director Calvin Leung and La Mode In Images, she puts on an historic, electric performance with an audience including CEO Richard Dickson, founder Donald Fisher and Zac Posen.

Tony Bravo,
San Francisco Chronicle

“There was an immediate gasp of recognition among the audience at Gap Inc.’s San Francisco headquarters as Louis Prima’s “Jump, Jive an’ Wail” blared through the lobby. Dancers wearing khaki pants Lindy-Hopped their way onto the floor as clips from the brand’s 1998 “Khaki Swing” television commercial were projected onto the walls, immediately transporting fashion insiders and celebrities to the Gap’s pop culture glory days. Glimpses of other ads followed as dancers staged by New York choreographer Luam accompanied the images, culminating in them voguing along to Madonna and Missy Elliott’s 2003 “Into the Hollywood Groove” jeans commercial. ”

Victoria's Secret Fashion Show - CHER - Choreography

Dancing with the Stars - SOUL TRAIN NIGHT - Choreography

Omar Apollo Tour - Creative Direction (Traskhouse)

Motomami Tour - Creative Direction (Traskhouse)

Luam Guest Stars on All American Homecoming

MEET LUAM

With clients such as Travis Scott, Janelle Monae, Dancing with the Stars, Beyonce, Alicia Keys, Robin Thicke, Nike, a YouTube Audience producing over 40 million views, and a loyal following, Luam is a global sensation in dance and choreography.

As a creative director with Traskhouse,
creator of Rock The Industry,
VP of the Choreographer's Guild, and a member of the Creative Council for 'Pencils of Promise', she seeks new opportunities to effect change.

Learn more